Shelterforce, the journal of affordable housing and community building, recently printed an article about the successful 2010 Prop A Campaign. The article was written by professors Todd Swantstrom and David Kimball of UMSL and Tom Shrout of Avvantt Partners, LLC. The article titled “A Surprising Victory,” is a follow-up to the ‘white paper’ authored by the same three in March of 2011: From Checkbook Campaigns to Civic Coalitions: Lessons from the Passage of Prop A. The article highlights what was done differently in the 2010 campaign that helped target the “right” voters and ultimately helped pass Prop A.
Read the article on Shelterforce: “A Surprising Victory”